Top Bundesliga Teams Strike Partnerships with Gambling OperatorsPublished August 5, 2015 by Florin P
Bundesliga teams Hannover and Stuttgart sign lucrative partnership deals with gambling operators.
In the wake of Bayern Munich’s victory in the Champions League, the Bundesliga has returned to the spotlight. Even though the German giants failed to defend the trophy, the exposure that top teams have gained over the last year years has resulted in lucrative partnerships. Gambling operators are paying close attention to what happens in this domestic league and two major teams have secured new and potentially lucrative partnerships.
The Future Looks Bright for Stuttgart and Hannover
VfB Stuttgart and Hannover 96 were on the brink of relegation a couple of weeks ago but both of them managed to extend their presence in the first division. The former has signed a two-year deal with Toto-Lotto and the domestic state lottery will be their official partner until 2017. The team will benefit from financial support, while the gambling group will cash in on the TV advertising spots and joint branding projects.
Hannover 96 and Tipwin have signed a partnership for one year and the gambling operator will be their exclusive partner. They plan on displaying their logo to increase brand awareness and will use the premises of the HDI Arena home stadium for this purpose. Elsewhere, major European clubs have struck gambling agreements, with Betvictor being now the official partner of Chelsea.
US Punters Still Waiting for Legal Sports Betting
On the other side of the Atlantic, things are moving into the right direction and even though progress is slow, specialists regard these changes to be inevitable. A couple of states have already legalized online gambling and with both MLB and NBA commissioners supporting sports betting regulation, more states are expected to follow suit. At the time of writing, millions of dollars are lost in revenue and many of the cash-strapped states can’t afford to miss out on this stream of cash due to prohibitive legislation.