UK Appetite for Online Gambling IncreasesPublished January 17, 2015 by Mike P
Whether it is with real money or just for fun, UK gamers are only becoming more interested in online gambling.
Mobile analytical specialist App Annie has revealed in its latest UK report that there was a 55% increase in spending on mobile casino games for Apple’s iOS platform between November 2013 and November 2014. At present, the overall value of the industry is estimated at $2.7 billion. Intriguingly, though, much of the revenue was generated from social casino apps that do not actually facilitate real money betting.
App Annie’s report also forecast that the global online gambling industry would surpass revenue of $100 billion by 2017. To put that figure into perspective, the 2014 revenue totals for console gaming and mobile gaming were $55 billion and $21 billion, respectively.
Across the board, revenues have increased from November 2013 to November 2014 for cards, casino, and dice apps. Meanwhile, the increase in revenue from card game apps was up by 50% over the same period. Card game revenue was valued at $150 million for November 2014, while casino app revenue was said to be $100 million.
Over at Google Play, there was an increase of 105% for the combined revenue of cards and casino apps.
Mobile Fuels Wider Growth for Operators
A key piece of analysis from the report explained that mobile apps have the potential to introduce new users who might not otherwise have played. For instance, more than 50% of new users signing up with PokerStars in Q3 2014 did so with a mobile device. Mobile success is so valuable because it can translate to growth in the additional platforms of an online gambling operator.
The UK has proven to be a real asset for casino app developers, as the market also permits real money gambling. Consequently, developers have been able to create stable revenue streams before expanding into growing markets like Ireland and Australia. Having stable investment has allowed for some developers to then increase the presence of their for-fun apps in the rest of the world.