UKGC Adapts By Calling For Feedback Enhancements

Lee R. - April 13, 2017

The UKGC announced a business model to fortify its already effective regulation process.

The UK Gambling Commission UKGC has formulated its current and future business plan, according to an innovative and important process which welcomes feedback from external stakeholders.


The national regulatory body of the world’s largest current gaming market specified the plan’s aims as “to empower and protect consumers, raise standards across all gambling sectors, build partnerships and understanding, ensure fair play on the National Lottery and improve regulation.”

Three Year Plan

As for the future, the Commission prioritised and went so far as to call on key stakeholders to assist in formulating a three-year strategy.

Stakeholder Feedback Sought

These stakeholders include consumers, the industry and public bodies, who were specially invited by the UKGC contribute feedback via an online form before May 5.

UKGC Enhancement

UKGC chairman William Moyes explained that the feedback innovation should by no means be seen as a forsaking of his organization’s highly effective model to this point, but a measure to enhance the model moving forward: 

“By no means are we starting from scratch with our long-term strategy, but we are calling on all our stakeholders to share their views about how we and our partners can have the greatest impact for consumers - who are at the heart of everything we do at the Commission.”

Adapting to Consumers

The measure is designed to adapt core responsibilities at UKGC against what Moyes called a “backdrop of changing consumer behaviour” in the organisation’s ongoing effort maintain the safety and ethicality of all programming procedures, which of course is the reason why gambling is so popular and successfully regulated in the UK to this point, and why it avoids being stigmatised as happens in many other diverse cultures. 

Feedback Sought

To guide feedback, we point the five priority areas mapped out by UKGC for the business plan: to empower and protect consumers; to raise standards across all gambling sectors; to build partnerships and understanding; to ensure fair play on the National Lottery; and to improve regulation.

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