UKGC Report Provides Blueprint for GrowthPublished December 6, 2015 by Lee R
Remote gambling activities are proliferating since the latest Gambling Act.
More figures have been released by the UK Gambling Commission (UKGC) national regulatory body about the year's performance, revealing insights into the types of services and technologies that contributed the most to the steady and robust expansion within the UK online gambling sector.
As of September 30th of this year, the UKGC had commissioned a total of 719 remote gambling activities, more than doubling the 305 from March 31, 2012 and 269 from the end of March 2014, when remote gambling activity picked up as a result of the uptick in widespread regulation of online gambling.
The most widespread technology that expanded was gambling software, leading the way with a total of 233 activities regulated under the Gambling (Licensing and Advertising) Act 2014, with online casino coming in second with 176.
This was followed by 95 regulated activities in the category of general betting and
newly emerging pool betting posting a significant market share with 79 regulated activities.
Lower down on the scale was betting intermediary with 17 regulated activities, and betting intermediary trading rooms with six regulated activities.
In a country that embraced online casinos like Fruity Casa Casino, Ladbrokes Casino and Trada Casino One from the outset of the young online gambling era, one gets the strong sensation that the lower placing activities should not be seen as failures, but as areas with the most room for growth through improving user engagement and technology marketing efforts in those sectors.
Further interesting tidbits of market info from UKGC: between the introduction of the new Act in November 2014, and March of this year, remote gambling generated a gross gambling yield (GGY) of £1.5 billion (€2.1 billion/$2.3 billion) along with a revenue share GGY of £673.5 million.
Online casinos were responsible for the majority of this growth, with contributions of £834.3 million to the total GGY as well as £474.4 million in revenue share GGY.
Not surprisingly, the UKGC also reported that football generated the highest remote betting GGY, with slots easily the most popular form of gaming within online casinos.