US Lotteries Losing Popularity with Young PlayersPublished August 13, 2014 by Amir G
US lottery statistics show a dwindling in the numbers of young Americans participating in lotteries.
According to US lottery statistics, young Americans aged between 24 and 34 are less likely to take part in lottery draws. Lottery is not a new invention; quite actually it has been around for a while, stretching back to the days of the Chinese Han Dynasty. People have always liked lottery and participated in it – so what's wrong? Could it be poor advertising?
One of the main reasons ascribed to the dwindling of young Americans in US lotteries is the outdated way in which they are sold. Contrary to Europe, the act of buying a lottery ticket in the US is burdensome: Usually it requires a trip down to the shop, or using online subscription services that some state lotteries offer.
Different Story in Europe
In Europe, lottery is popular with young people, and the UK serves as a very good example to show that point: About 25 percent of UK lottery players are young people aged between 16 and 24. Most of them purchase their tickets not in the old traditional way but online via UK and European lotteries which let players buy online tickets straight away the likes of EuroMillions and UK Lotto, or using online lottery ticket agents.
Millions around the world frequently take part in America's biggest lotteries like the Powerball and Mega Millions with the help of online lottery ticket agents like TheLotter and Ice Lotto – why should that be any different for Americans?
US Lottery Should Switch Gears
The popularity of buying online lottery tickets among young UK citizens leads to one very possible remedy for US lotteries: Switching gear and digitizing the process of purchasing lottery tickets. This does not mean closing lottery parlors, but only giving young people more options in which they can purchase their lottery tickets, that is - online.