Sportsline, the online provider of sports information, announced Monday it sold its leading gambling enthusiast site, VegasInsider.com, to British company Sports Information Ltd.
The move was made in order to appease concerns of the company's newest client, the NCAA.
The NCAA ( National Collegiate Athletic Association) is the governing body for U.S. collegiate sports. The organization opposes gambling on its events because of fears they can be tainted by organized crime and other illegal gamblers who prey on the impressionable students who compete in the games.
Sportsline is also planning to sell its Las Vegas Sports Consultants in a move to unload the unit by the end of the year, a spokesman said.
SportsLine, based in Fort Lauderdale, Florida, plans to turn its focus to managing the Web sites for the NFL and its 32 teams, the PGA Tour and the NCAA, with whom it announced a three-year deal in February. In its deal with the NCAA, SportsLine will consolidate the league's information about collegiate sports and championships onto one Web site. SportsLine also has exclusive rights to broadcast NCAA championships over the Internet.
London-based Sports Information Ltd., which sells online sports gaming information in Europe and Asia, said VegasInsider.com, with its 60,000 daily unique visitors, has the highest traffic in the industry.
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