Wazdan Content Heavyweight Enhances the Emerging Greek Market within Kaizen Partnership
Published November 21, 2021 by Lee R
A collaborative effort between a global content provider and a market heavyweight in Greece is expanding two companies.
Major content provider Wazdan has entered the Greek market via a deal with leading Greece's leading GameTech Kaizen Gaming.
The Deal
The deal calls for innovative casino games developer Wazdan to partner with Kaizen Gaming by launching Malta-based Wazdan's award-winning games through Kaizen flagship brand in Greece Stoiximan.
Integration
Already offering Greek players a leading range of products, Stoiximan will now add Wazdan’s latest Hold the Jackpot release Sizzling Bells™; along with the hugely popular Greek-themed Power of Gods™ titles Hades and The Pantheon—with Greek players able to look forward to playing Power of Gods:™ Medusa by year's end.
Wazdan's Growth
This is the latest strategic deal for Wazdan in Greece, after receiving its Greek supplier license just last September to bolster an already impressive and rapid European expansion.
Extending the Collaboration
The successful Wazdan-Kaizen was initiated earlier via Wazdan's collaboration with Kaizen subsidiary Betano across Portugal, Romania, and Germany, paving the way for the incoming release of Wazdan's leading slot titles in those emerging European jurisdictions.
Wazdan Rep Speaks
Wazdan head of Business Development for Spain and Latin America Albert Bellavista described organisational strategy in the deal:
“Signing a deal with Kaizen Gaming is an exciting and important milestone moment for us, that will lead to numerous commercial opportunities.”
The Player Engagement Priority
Bellavista prioritised player engagement in the Stoiximan collaboration:
“With many of our top-performing games now live with Stoiximan, and soon to be launched with Betano, we’re eager to see how their players react and enjoy our themed titles in particular.”
Kaizen Rep Speaks
Kaizen Gaming's RNG Casino Manager Dimokratis Papadimos added:
“Our partnership with Wazdan highlights our commitment to continuously enrich our range of products across platforms to satisfy the needs and preferences of all our customers.”
Diversification Benefits
Papadimos continued by asserting that increased engagement was not the only benefit of the deal:
“We are very impressed with the innovative casino games that Wazdan offers and we are looking forward to our customers experiencing all the latest additions to our portfolio.”
Outlook
The increase in player engagement and the tailoring of content to local players look to be the two driving factors enriching the organisations of both Wazdan and Kaizen in this deal.
