William Hill Becomes Sponsor of the World Darts ChampionshipPublished April 17, 2014 by OCR Editor
William Hill will replace longtime Ladbrokes as the sponsor of the World Darts Championship.
William Hill Online has taken over sponsorship of the World Darts Championship. The iGaming arm of the Gibraltar-licensed operator stepped in replacing Ladbrokes as the sponsor of the World Darts Championship which is organized by the Professional Darts Corporation (PDC). William Hill steps into a long relationship as Ladbrokes partnered PDC back in the early 2000s.
PDC and William Hill signed a two year deal entangled by a seven-figure sum which will see the event renamed "The William Hill World Darts Tournament". William Hill is not new to major darts sponsorships as the operator has already maintained a three-year sponsor ship deal with the Grand Slam of Darts tournament from 2011 to 2013.
Managing director of William Hill Online, Andy Lee, said: "Our online business has shown strong growth in recent years and we believe sponsorships like this will help us reach new audiences and continue to help us grow." William Hill chief marketing officer Kristof Fahy said that the event is a great addition to the company's brand sponsorship portfolio, according to him: "It's a great fit; the UK's biggest bookmaker and the biggest event in Darts".
PDC Chairman Barry Hearn said that he is pleased to welcome William hill as the new title sponsor for the World Darts Championship. Hearn commented: "With over 50,000 fans attending live and hundreds of millions more watching on Sky Sports and around the world, the William Hill World Darts Championship has an amazing global reach."
The World Darts Championship
The World Darts Championship is an annual tournament held at London's Alexandra Palace. A 72 player tournament broadcasted live on Sky Sports, the championship takes place throughout December and January. Last year it was the Dutch Michael van Gerwen who won the championship, and he remains a favorite for this year's tournament.