Online sports betting leads growth for British company’s Internet division.
British company William Hill says it expects to report strong financial figures for the past year, on the back of strong growth in its online gambling arm.
The bookmaker forecast a trading profit of £275m for 2010, a rise of around 6% on the figure recorded in 2009.
Online Sports BettingRevenue at William Hill Online rose by 24% in 2010 compared with the previous year, while profits rose by 22%. Online sports betting turnover was the biggest are of growth with a rise in turnover of 57%.
In contrast, turnover at bricks-and-mortar betting shops jumped by just 4% in the final quarter of the year compared with a year earlier, although this was expected because of the bad winter weather that impacted football and racing.
Global LeaderEstablished in 1934 as a British based sports book, William Hill has gone from strength-to-strength since delving into the world of online gaming.
Today the company's online gaming operations offer a major sports book, as well as online casino, poker, bingo and other popular offerings.
The online games division has been based in Gibraltar since moving there in 2009 for tax purposes.
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