William Hill Named FA Cup, England Sponsor

William Hill, the leading provider of online betting services, this week signed a deal with the English Football Association that sees it become the official sponsor of the English national team and the FA Cup - the longest-running football tournament in the world.

This agreement marks the first ever sponsorship deal between the online sportsbook and the FA, although it does not exclude betting right for national stadium Wembley - which have been held by Betfred since 2007.

Under the deal, William Hill Sports has full rights to advertising and hospitality, and use of exclusive England and FA Cup content in its marketing activities. It also become the official betting partner of the FA Cup.

This deal could not have come at a better time for William Hill, with all the excitement surrounding the FA Cup's fourth round draw, and most of it revolving around the big match between English football's two most successful teams - Manchester United and Liverpool.

Liverpool are 11/8 favorites to win the match at Anfield, while United - who are fresh off an away win at cup-holders Manchester City, are 13/8 to advance to the fifth round. William Hill is offering 4/1 odds on the winner of this tie eventually lifting the FA Cup. Chelsea are 4/1 Cup favourite, ahead of Tottenham, 9/2.