William Hill Named Online Operator of the YearPublished December 9, 2011 by OCR Editor
Online betting power has been rewarded by egaming magazine for a big year of activity.
Online gambling giant William Hill Online was crowned last week as operator of the year at eGaming Review's 2011 awards night, edging out rival nominees bet365, Betfair and 888. The judging panel said William Hill was the turnaround story of the year.Big Year for William Hill
William Hill Online has had a big year, expanding its international portfolio massively. In the past 11 months it established new Italian, Irish and Canadian sites, bringing to 26 the number of sites it has for specific languages and territories around the world.
The company's growing mobile betting division also grew rapidly this year, launching new mobile casino and sports betting sites, a host of innovative betting apps, and signing a deal that sees it become exclusive provider of the Racing Post mobile app.
Other betting agreements were signed with global sports network ESPN, with Scottish football, Super League rugby and more. Overall, these established William Hill's position as the most prominent sports betting provider in UK and one of the world leaders.Revenue, Traffic Grow
As William Hill's betting options expanded, so too did the amount of wagers it took. In-play betting has almost doubled this year, thanks to increased offering such as point-by-point betting on all the grand slam tennis tournaments, and improvements in other sports too.
Most divisions saw steady growth in the first half of this year. Net gaming revenue rose by 15% in the first six months, thanks partly to more takings from its improved online casino. Bingo and poker revenue also grew strongly, with bingo rising by 25% and poker by 11%.