With Regulation Model Submitted, NL Now Seeks to Enhance the Scientific Component
Published September 5, 2020 by Lee R
Is the new deal between NL and Scientific a sign of good things to come soon?
No sooner has the Netherlands submitted their complete gaming bill to the EU for final approval than a deal emerges expanding the country's lottery technology to accommodate a diverse set of iGaming offerings.
The Deal
The deal calls for Scientific Games Corporation to maintain its global leadership role in the sports betting world through enhancing sports betting offerings in the Netherlands, via the National Lottery.
Integration
The Netherlands lottery Nederlandse Loterij is integrating the Scientific Games product suite in order to upgrade the technology of its sports betting offering through customizable player experiences and enhancement of trading services.
Enhancements
The agreement calls for Scientific Games' digital sports betting solution in the a Netherlands to manage trading services and risk management throughout pre-match and in-play service.
Scientific Spokesperson Speaks
Scientific Digital Sportsbook SVP manager Keith O’Loughlin lauded the new launch:
“Nederlandse Loterij is a valued customer of ours and we’re delighted that our sports betting technology will sit at the core of their player experiences.”
NL Lottery Rep Speaks
Nederlandse Loterij Chief Technology Officer Maurice Meijer emphasized the importance of the adaptation of Scientific Games sports betting platform in furthering organisational goals of offering customers the top lottery experience on a day-to-day basis.
Positive Feedback So Far
Meijer further asserted that new customers welcomes to the interface has already provided strong initial feedback.
Scientific Expands
For Scientific, the deal builds on a greater global movement of enhanced lottery services to some 24 jurisdictions already, across both European markets and emerging US jurisdictions.
Positioning the NL Market
This is an interesting and promising deal for the Netherlands, who now appeared primed to expand rapidly and enhance all available offerings.
Landscape
The Lottery has been the only iGaming offering available in the NL jurisdiction for some time, mainly because of the lack of regulation in a process that has been widely anticipated yet felt by many stakeholders to at times have dragged on for years: the acceptance of a regulation model in the jurisdiction.
Outlook
With the Netherlands having just sent the jurisdiction's regulation model to the EU for final approval, it is refreshing to see the NL move forward with innovative tech agreements that will enhance market offerings.
