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It comes as no surprise that online casino gaming and sports betting are seeing phenomenal growth in the US. The surprising part is who's taking the biggest slice. According to a report released in August 2026 from GCI, an estimated $97 billion in GGR is generated by unregulated operators. Let’s take a closer look at what the report revealed. Illegal Gambling Is Growing Fast, But So Is Legal Gambling A new report from Gaming Compliance International (GCI), commissioned by the Campaign for Fairer Gambling (CFG), estimates that unregulated operators generated $97.4 billion in gross gaming revenue (GGR) during 2025. That represented 77.5% of the total US online gambling market. By comparison, the regulated sector was worth $28.3 billion. Another number makes the picture harder to ignore. Total online gambling losses rose from $90.1 billion in 2024 to $125.6 billion in 2025, a 39.4% increase. The report covers online sports betting, real money casino, online poker, crypto gambling, and lottery activity. It does not include sweepstakes, social casinos, or daily fantasy sports. GCI also stresses that its figures cover online gambling only, not retail or land-based play. When looking at a side-by-side comparison of the 2024 vs 2025 growth in the US online gambling sector, the numbers speak volumes: US Online Gambling Sector 2024 2025 Growth Regulated (Legal Sector) $23.0bn (25.5%) $28.3bn (22.5%) 23% Unregulated (Illegal Sector) $67.1bn (74.5%) $97.4bn (77.5%) 45.2% Total $90.1bn $125.6bn 39.4% While the illegal sector grew almost twice as quickly as its regulated counterpart, the unregulated sector also grew strongly. That matters because one of the arguments for expanding legal online gambling has been that regulation can pull customers away from offshore and unlicensed operators. GCI's findings suggest that has not happened at the scale some might have expected. Instead, both sides of the market grew, with unregulated gambling remaining by far the larger part. The report's methodology counts operators that actively target US consumers, process payments for them and lack the relevant state licence as unregulated. Simply having an accessible website does not automatically put an operator into that category. The Cost Varies Dramatically by State Perhaps the most interesting part of the report is its state-by-state comparison. GCI uses a measure called the Loss Ratio. It compares online GGR with state income per capita, showing the scale of gambling revenue against each state's economic size. It’s important not to read the figure as saying that every resident lost that percentage of their income. It’s a comparison between gambling losses and income levels, rather than a measure of individual household spending. Even so, the differences are striking when comparing losses side by side across the 10 highest states year-over-year: State Total online Loss Ratio Unregulated Loss Ratio Louisiana 1.77% 1.33% Michigan 1.72% 1.28% Kentucky 1.63% 1.23% West Virginia 1.57% 0.87% New Jersey 1.56% 1.23% Ohio 1.49% 1.33% Indiana 1.42% 1.05% Iowa 1.36% 1.06% Nevada 1.35% 0.98% Tennessee 1.35% 1.04% With a 1.77% total Loss Ratio, Louisiana is the highest in the country, while its 1.33% unregulated figure is also among the highest. Ohio, notably, comes in close at second-highest, with a total ratio of 1.49%, but 1.33% comes from unregulated gambling. Both these states show that an overwhelming share of their online market sits outside the regulated sector. Regulation Doesn't Automatically Mean Less Gambling The report groups states according to what they have legalised. States with no regulated online sports betting or casino recorded an average Loss Ratio of 0.44% in 2025. That rose to 0.99% in states with regulated online sports betting only. In states where both online sports betting and online casinos are legal, the average climbed to 1.38%. In other words, the total online gambling market is considerably larger relative to income in states with more legalised products. The unregulated side remains substantial in every group. GCI puts the average unregulated Loss Ratio at 0.67% in states with both legal sports betting and casino games, compared with 0.80% where sports betting alone is regulated and 0.44% where neither product is regulated. That creates an important question for regulators and lawmakers: if legalisation is meant to replace illegal gambling, why is the unregulated market still so large? California Stands in Stark Contrast California offers a useful contrast, which shows the other side. The state has not legalised online gambling products covered by the report. Its overall online Loss Ratio was 0.43%, and because there is no regulated online market, the report attributes that entire figure to unregulated activity. That does not mean California has a smaller gambling market in absolute terms than every state with legal betting. The Loss Ratio is designed to account for differences in population and income, making it a relative measure. It does, however, show that banning or not legalising a product does not make online gambling disappear. Consumers can still find unregulated options. What This Means for Players For players, the report's biggest takeaway may be less about the size of the market and more about where the money is going. Unregulated sites operate outside state licensing systems. That can mean fewer protections and less regulatory oversight compared with licensed alternatives. The GCI report argues that tackling those operators needs to happen alongside any discussion about expanding legal gambling at trusted online casinos. Its figures certainly make that debate more complicated. Legal online gambling grew by 23% in 2025, but unregulated gambling grew by 45.2%. The result was a much bigger US online gambling market overall, rather than a straightforward shift from illegal to regulated play. For consumers, checking whether an operator is licensed in their state remains an important first step. Regulation cannot eliminate gambling losses, but it does establish a framework around the companies accepting those bets and deposits. According to the latest GCI figures, that distinction matters in a market where $97.4 billion of online gambling revenue was still flowing through unregulated operators in 2025.
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The summer of 2013 has been a busy month for the online gambling payments industry, with a number of new methods coming on to the scene. In this guide, we look at four of these new payment options. Swiff is a Canadian prepaid voucher recommended by OCR. It is available in denominations of C$50, $100, $150 and $200, and can be purchased at hundreds of merchants around Canada. To purchase a card, simply pay the amount in cash and the cashier will give you a voucher with all the information you need to deposit funds to an online gambling account: 16-digit PIN, expiry date and three-digit CVV code This payment option is now available at a number of leading online casinos including William Hill and Euro Grand. It is also cheaper to use than many of its rival options as it comes complete with a 15% deposit bonus. iBanq is a free e-commerce system brought to you by Japanese Internet firm Rakuten. Opening an account is simple and 100% secure, and gives users the option of using multiple deposit and withdrawal options depending on their location. This solution is already used by Monte Carlo Casino and will likely pop up at other sites in the future. Sofort AG's iDeal is a deposit method used by online gambling sites in Europe. It works with shops in the UK, Germany, Switzerland, Netherlands, Italy, Belgium and Poland, and allows users to make instant, secure and direct deposits. It does not work as a withdrawal option; users will have to take out the casino winnings by cheque. Trustly, formerly known as Instant Bank, is a payment method that allows customers to fund their online casino account directly from their bank account. There is no need to use a credit card, e-wallet or other system or to log directly into your bank account; Trustly will facilitate your deposits through its secure payment system.
Cherry has been making all the right moves, which are paying off in organizational growth and industry recognition. Q2 Highlights Highlights of Cherry's Q2 Report include significant growth in online gaming, at 61%, as well as a whopping 119% growth for Cherry's progressive slot provider holding Yggdrasil. Group revenue increased 40% to MSEK 106.7, with online earnings comprising 63 percent of total revenue for the group. Online gaming deposits jumped to 82 percent. Further, Cherry's subsidiary Restaurant Casino increased turnover by 13 percent with Earnings Before Interest, Tax, Depreciation and Amortization EBITDA increasing 32 percent to MSEK 5.3 (4.0). The growth of Yggdrasil Gaming grew by 119 percent with an EBITDA of MSEK -1.2 (-0.6). Another significant development in Q2 for Cherry was the acquisition of Game Lounge, the subsequent launch of a joint white label brand called SveaCasino.com, and the launch of a new sportsbook on Norgesspill.com. In June, industry recognition came in the form of Yggdrasil Gaming's winning of the EGR B2B's “Software Rising Star” prize. Interim Results Figures for the six month period revealed an increase in group turnover of 35 percent compared to the previous year, reaching MSEK 202.0 (149.4). Online makes up 63 percent (54) of the group revenue. EBITDA amounted to MSEK -4.9 (-8.4), with EBIT reaching MSEK -14.1 (-15.3). Online Gaming saw growth of 55 percent along with an increase in deposits of 68 percent. Restaurant Casino increased turnover by 10 percent with EBITDA up 29 percent to MSEK 9.2 (7.1). Other leading subsidiary Yggdrasil Gaming grew 136 percent pushing EBITDA to MSEK -1.6 (-1.8). Key Moves A lowering of operational costs was attributed to the controlling interest Cherry acquired in affiliate company Game Lounge Ltd in January, serving to increase Cherry's volumes at a significantly lower cost per customer. The key new development since is Cherry's acquisition in July of 71 percent of the shares of Malta's Almor, a leading online casino for the German speaking markets. Cherry attributes the results to a focus on core business and support of strategic acquisitions.
Top gaming analyst Sherman Bradley from the Online Casino Advisory, a trusted name in the industry, reported recently that online casinos are not as recession proof as the gaming industry previously thought they would be. In a month long study which Bradley conducted using the unofficial statistics of certain casinos, and interviewing some operators themselves, he claims that many offshore gambling companies are struggling to meet their quarterly expectation due to the worldwide financial crisis. Where did the money go? Industry heads thought that players who normally spent money to travel to the brick and mortar casinos would realize the benefit of saving a considerable amount by logging in from home and playing online. However, it has been shown that new player deposits, recurring bets as well as revenue from existing players are down. Some critics believe this trend to be because of the UIGEA fallout and the big Microgaming corporation leaving the U.S. Market This, Bradley says are not the main reasons and mentions that while people are still playing, it is not as often or with as much money as before the financial crunch took hold. Companies report that they are still seeing deposits but that players are simply cutting back or playing in the fun or free modes offered to get their daily fixes. I'll raise you...or...maybe not? Recession proof? Hmm...looks like not even hardcore players are willing to take a chance anymore.
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The king of conventional land-based casino payment options was cash. Cash was king, and traveler's checks were its council. While cash and checks proved to be reliable and straightforward for both withdrawals and deposits, the emergence of online casinos required a new approach to casino banking. An ideal solution came in the form of credit cards, such as Visa and Mastercard. However, there were no security regulations. As the 1990s rolled into the early 2000s, E-wallets, the likes of Neteller and PayPal, emerged. These offered a brand-new way to conduct secure and convenient transactions, but they lacked the legitimacy and popularity of conventional payment methods. As the 2000s gave way to the 2010s, credit cards lost popularity and were replaced by prepaid cards, bank transfers, and instant banking options such as Trustly and Sofort. These types of banking methods were all the rage until the cryptocurrency era, when exciting new online casino banking options, such as Bitcoin, appeared. Their increased privacy and lightning-fast transactions caused a revolution that operators have to adapt to. It is important to note that some of these banking options were limited to just deposits or withdraws, which, combined with their other cons, made them the last choice of certain types of punters. Conventional Payment Options While most of you probably have your eyes set on a specific payment option, you should nonetheless consider the classic specter of options, which include: Credit and debit cards - You can easily acquire them at your local bank or even with international organizations such as Revolut. Note that some banks limit their gambling transactions. Bank or wire transfers - High rollers adore bank or wire transfers for their large transactions. However, these are slow and can take several business days to arrive. E-wallets - The convenience of e-wallets such as PayPal, Neteller, Skrill, and others comes with transaction fees. Prepaid cards - The king of prepaid cards is Paysafecard, which you can buy at most kiosks and IT stores. However, these have limited maximum deposits and are not reusable. Bank checks - They are perfect for large withdrawals, but they usually come with horrible processing times. Payment Methods of Giants Technological conglomerates have produced some incredible mobile payment methods that we think you should be aware of. While these are exclusive to their respective devices, they are widely accepted. Apple Pay - This convenient mobile payment method is renowned for its security via biometric authentication. Note that it may not be available in your country. Google Pay - Google’s Answer to Apple Pay is as convenient and reliable as the original, with virtual credit card support. Note that it may not be available in your country. Online Casino Payment Methods of the Future The future of online casino withdrawal and deposit options is focused on simplicity, speed, security, anonymity, and the power of cutting-edge tech. Stay ahead of the curve by considering these payment methods: Cryptocurrencies - Giants such as Bitcoin and Ethereum are already accepted by major online casinos. However, we expect to see their popularity grow as this relatively new technology becomes completely mainstream. Decentralized Finance - So-called DeFi platforms allow for completely independent banking, supported by a network of lending and borrowing. If these become integrated with online casinos, you can fund and withdraw in seconds and without any intermediaries. Social Payments - The idea of integrating social media and messaging platforms with wallets has been around for a while; it is just a matter of time before it is combined with online casinos. Mobile Wallets - Most modern banks offer some form of mobile wallet, usually in the form of an extensive application. We expect to see the emergence of completely independent solutions akin to Google and Apple Pay. Pay-n-Play systems - These systems will work similarly to real-life casino games, which do not require a membership for you to play. All you will need is a real money deposit.
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