£10 Million Betfred Advertising Campaign Has StartedPublished October 26, 2013 by OCR Editor
Betfred have launched a £10 million TV campaign, with the tagline 'You'll love a bit of Betfred.'
BSkyB and BT Sport have started to show ads from the new campaign by Betfred. With the headline 'You'll love a bit of Betfred', these ads are one of the most ambitious ever launched by the company, who have spent £10 million on them.
The ads, made with the top BJL agency, concentrate on the amount of fun that can be had by playing across all of the Betfred brand, which includes a sports betting site, Poker, Bingo and Casino site, as well as the new 'Slots' section.
Many potential customers see the online betting market as too confusing, and a little intimidating, but with these ads, Betfred want to make people feel welcomed, and relaxed, with an emphasis on the 'Personal Carnival' where customers see a special celebration each time they visit the site and place a wager.
According to the Managing Director of the company, 'Betfred is all about the customer experience and the enjoyment of being able to get involved in the action regardless of the result. The personal carnival concept from BJL conveys that perfectly, emphasising the welcoming, inclusive personality of the brand and the importance of the overall experience to our customers."