888 Casino Purchases iGaming Business' Social MonitorPublished December 16, 2014 by Elana K
iGaming Business announces its latest deal with 888 that will allow the online casino to monitor its social presence as well as that of competing brands.
This past Wednesday, iGaming Business announced a deal with 888 Casino that will allow the online casino to monitor its social presence as well as that of competing brands.
888 will use iGaming Business' newest product, Social Monitor, which not only measures social presence but also analyzes the collected data. Social Monitor was created jointly by iGaming Business and SCRM Cloud, a social media monitoring company.
Social Monitor can be customized to fit each client's needs, and will doubtless be adjusted to give 888 the most important information and analysis possible. Web pages to be monitored includes social media, blogs, forums and news sites.
A Unique Product
Alex Pratt, Head of iGaming Business, described Social Monitor as “the first solution of its kind specifically tailored for the iGaming industry.” He added, “It is really exciting to see it gathering momentum as operators and suppliers begin to understand the competitive advantage it provides across the business; from acquisition and retention to affiliates and offsite UX.”
Joakim Nilsson, Founder of SCRM Cloud, described some of the analyses that Social Monitor is designed to do. “We can analyze what has worked on Twitter for any sport across sportsbooks or understand the critical mentions related to payments, promotions or customer service on forums in real time.”
888 Casino is a member of the 888 Group; the online casino was launched in 1997 and has since then hosted over 25 million players on its site. By partnering with iGaming Business, 888 has once again proven to be at the forefront of the latest online casino trends.