All the World's a Stage: ICE 2017 Ready to Shine Today

Published February 7, 2017 by Lee R

All the World's a Stage: ICE 2017 Ready to Shine Today

The greatest minds of iGaming will come together to network with record numbers.

Online gaming really seems to be reaching another level this year, and ICE 2017 is poised to let the world know starting today. 

A Brave New World

A brave new world is the theme for the award winning ICE Totally Gaming show returning February 7-9 at London Excel. This year, the show will cement itself further as the premiere business conference in the world after ICE 2016 delivered a record attendance of a massive 28,487.

Largest Crowds

ICE will attract even larger crowds this year with signature annual events such as the launch pad for gaming innovation featuring three days of new product launches numbering in the hundreds and a total of 562 presentations on the conference floor.


ICE is also rolling out a new way of learning this year called ICE VOX, the new avatar of the ICE Conferences providing key solutions from iGaming’s current visionaries taking place concurrently from Monday the 6 to Wednesday the 8, 2017 in London, UK.

Opportunities in the Vox

The ICE will provide opportunities for members of all sectors of the gaming industry from operators to regulators, with presentations and networking to provide a foundation for contract-building and partnerships.

Free Sessions

ICE’s free seminars are another major highlight, with abundant insights and information about emerging trends in iGaming to be revealed at these all-access events on the show floor.     

VIP Section

Another intriguing offering from ICE is the London Casino Club providing exclusive access to special offers from the capital’s foremost gaming venues, an immense added value available to attendees.

Comprehensive Themes

To help guide the wealth of attendees, sessions have been broke down into iGaming sectors.  These crucial sectors of iGaming range from the street theme emphasizing low-stake, high-volume gaming; the social theme considering the integration of social gaming into gambling; the mobile theme examining the most rapidly changing sector in gaming; the casino theme taking a critical look at the top tables of gaming in Europe to consider whether London has now eclipsed Las Vegas; and the state of the betting sector’s integration of  traditional bookmaking with the latest gaming machines, fixed odds terminals, sports betting and other technology-driven solutions.

Clarion Fuel

With Clarion Events pulling out all the stops to maximize the impact of this gala, this year’s ICE promises to be loaded with events, speakers and sessions, including more surprise announcements and excitement yet to unfold in this landmark event before larger crowds than ever before. 

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