Altenar Expands European Reach Through Partnership with Palms Bet in BulgariaPublished July 2, 2023 by OCR Editor
Altenar expands its presence in Europe through a strategic partnership with Palms Bet in Bulgaria, aiming to revolutionize the Bulgarian sports betting market with innovative technology and an enhanced betting experience.
Altenar continues its global expansion strategy with the latest stage of its partnership with Palms Bet, a prominent operator group. The collaboration marks Altenar's entry into Bulgaria's thriving sports betting market, positioning the company as a key technology provider in Europe.
Given its projected sports betting revenue growth, Bulgaria has been a strategic focus for Altenar. With an estimated revenue of over €850 million in 2026, the Bulgarian market presents significant opportunities for Altenar's expansion plans.
Palms Bet, as Bulgaria's top sports betting operator, will now have access to Altenar's state-of-the-art multi-channel sportsbook technology. Customers can enjoy various sports, esports, and virtual selections, enhancing their betting experience with a seamless and innovative platform.
Known for its extensive offerings, Palms Bet provides more than 20,000 sporting events for bettors. The operator group's partnership with La Liga further emphasizes its strength in European football betting.
This partnership strengthens the ongoing collaboration between Altenar and Palms Bet, with their operations already live in various European and African markets. Together, they aim to optimize customer engagement and drive further expansion opportunities.
George Mavridis, Account Manager at Altenar, expressed enthusiasm about the Bulgarian market, stating,
We are thrilled to continue growing in this new market with Palms Bet. Bulgaria has immense potential, and we look forward to helping our partners maximize customer engagement while expanding our presence alongside Palms Bet.
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, highlighted the significance of integrating Altenar into their platform, stating,
We are confident that Altenar's technology will enhance player engagement and solidify our position as one of the leading gaming companies worldwide.
With multiple award wins, including recognition at the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America, and the Baltic and Scandinavian Gaming Awards, Altenar has established itself as a trusted and innovative provider in the industry.
Licensed in 13 major global markets, including the UK, Malta, Spain, Denmark, and Sweden, Altenar is the preferred choice for leading operators, offering stability, flexibility, and premium quality data feeds.