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Another Gambling Giant Joins Social Casino Craze

Bwin.party is the latest online gambling giant to launch a free-to-play social casino game for Facebook and iPhone, possibly the first wave in an onslaught following Nevada's landmark decision to legalize online gambling.

Social Casino craze

Win, a developer with backing from Bwin.party, released its free-play social casino game Slots Craze for Facebook and iPhone on Monday. Like all online slots games, players can bet and purchase credits, but as opposed to real-money games they cannot cash out for real currency.

Slots Craze is Win's first major game to launch and marks the beginning of an ambitious product release schedule, CEO Barak Rabinowitz said in a statement. He added that Win would stay at the forefront of cutting edge entertainment developed with leading game studious around the world.

Nevada's game-changer

Nevada Governor Brian Sandoval last week signed a law which authorizes local companies to host online gambling for non-Nevada residents. The law effectively creates a potential nationwide framework for Internet gaming, despite the failure of federal regulation attempts.

For online gambling companies, this comes as huge news: all the big firms have been positioning themselves for American legalization, and many have launched social gaming for US customers in anticipation of the fact that they can easily turn these into real-money games once the legal environment allows it.