Australia Primed for Mobile Gambling GrowthPublished June 8, 2015 by Mike P
An appetite for mobile gambling is growing among many Australians. Operators are now recognising this and designing specialised experiences.
Australia represents a mobile gaming gambling market with major growth potential for the future. For many years, residents have enjoyed placing wagers on sports or having a few spins on pokie machines. And back in 2010, it was estimated that approximately 70% of all Australians had made a wager at least once in their life. That level of interest has helped to drive recent growth in mobile gambling.
Rise of Mobile Connectivity
Technology appears to have helped online gambling operators greatly, with mobile connectivity and advancement driving forward the entire industry. Cities like Sydney and Melbourne are vast, sprawling cities with millions of inhabitants. As a result, workers spend a lot of time commuting to work, which leaves them yearning for entertainment while on the go.
The vast uptake of smartphones and tablets has meant that Aussies are ready, willing, and able to check out sporting offs or play mobile pokies while getting the bus or train to work. That freedom ensures that they no longer have to wait to get to a desktop PC or laptop to sign in with their favourite sites.
Operators Responding to Mobile
Although Australia implemented its Interactive Gambling Act in 2001, this was focused on ensuring that regulators were acting legally and ethically. Australians are completely free to sign up with any online gambling site that is legally entitled to operate within their state.
Australian operators have identified the major potential of mobile, and have responded accordingly by developing optimised gaming experiences and marketing campaigns for the smaller screens of smartphones and tablets.
Some of the world’s leading online gambling brands are now delivering mobile experiences to Australians. Take Winner Casino, for example, which can offer sports betting and access to Playtech slots such as the Avengers and Gladiator. Meanwhile, Mr Green is casino-focused and offers NetEnt slots like Dracula and South Park: Reel Chaos.