BAC 2016 Brings Record Affiliations, Biggest Ever

Published November 11, 2016 by Lee R

BAC 2016 Brings Record Affiliations, Biggest Ever

The third affiliate conference of the year was the biggest ever.

As expected, BAC 2016 was a smash hit, with the numbers and reactions to prove it.

Wide Diversity

The year’s third and final iGB Affiliate conference and exhibition hosted record attendance of 3,056 delegates at Messe Berlin from October 20-23. A rich mix of affiliates, affiliate managers, introducing brokers, media personalities and more left delighted and empowered.


After Amsterdam and London, the overflowing demand for the third version of the event taking place taking place alongside the Financial Partners Expo for introducing brokers and affiliates within the financial sector is rapidly transforming the global gambling industry by increasing public comprehension of the value of affiliate marketing to the economy of the gambling sector.


First held in 2015, the Berlin Affiliate Conference began as an update to the Barcelona Affiliate Conference, enhancing the identity of the affiliate conference with the German capital instantly proving popular to industry professionals.

Exhibition Meshes With Networking

In the BAC exhibition sector, gambling operators and suppliers proudly introduced their latest products to enthusiastic attendees networking against the fabulous backdrop of Berlin’s urban opulence, with unique conference activities and formats facilitating productive interaction and easy access between speakers and audience.


BAC hosted affiliates with all levels of experience: attendees entered the affiliate market through meeting new affiliates and finding new affiliate managers to secure and organize the best affiliate arrangements. The innovation and strategy of the conference programming is something that all attendees responded to, serving to distinguish the affiliate conference and the affiliate industry overall.

Expert Insights Shared

Attendees were empowered to a man by a long list of speakers whom shared their insights about the state of the iGaming affiliate market including Alexandre Tomic, Co-Founder of; Johnny Devitt, Chief Marketing Officer of Betfair; Michael Caselli, Editor in Chief of iGaming Business; and Rahul Sood, Chief Executive Officer of Unikrn.

Building Momentum

Head of Business Operations at iGaming Shona ODonnell characterized the conference as “a record-breaking and resounding success,” even as she hinted at further exciting announcements forthcoming regarding the upcoming London Affiliate Conference 2017.


Whether you are one yet or not, all current and future affiliates should stay tuned.

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