Bally to Expand into Euro Online Gambling Market

Bally Technologies will expand its reach into the European online gambling market following the completion of a deal this week with local casino supplier iSoftBet.

Bally in Europe

Under the Bally-iSoftBet deal, Bally will use its new partner's position to provide European online gamblers with top video slot content and HTML5 mobile games. This is a relatively new venture for Bally, given that it is one of a rare breed of online gambling development firms based in the US (Nevada).

"We have been very successful at creating exciting and compelling products for our land-based customers" said Tony Plaskow, Bally Technologies' Interactive Senior Director of Sales. "Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games".

Two is Better than One

This is a big partnership for Bally, given that iSoftBet is one of the big online casino software providers in Europe, providing an extensive suite of over 400 games to regulated markets. Alongside classic casino games, iSoftBet's catalogue includes table games, slots and multiplayer games plus mobile and social gaming software.

Bally has been supplying the top Las Vegas casinos since as far back as the 1930s, but OCR readers will know that it has been pushing into the online and mobile gaming arena in the past few years with a range of interactive and mobile applications.