Bally to Offer Online Gambling Payment ServicesPublished July 3, 2013 by OCR Editor
Software leader to offer payment options to US online gambling operators
Bally Technologies, a leader in online gaming software, has signed a deal with British payments processor Optimal Payments which will see it offer payment services to online gambling operators in the US.
Bally enters payments market
Under the deal, Bally will integrate Optimal's NETBANK payment platform into its existing solution for gambling operators in the United States. Bally customers will have access to the NETBANX payment gateway for services including credit card, debit card, electronic check processing and risk management for the regulated US gaming market.
According to Bally VP of business development John Connelly, "A key part of our strategy is to partner with best-of-breed providers, and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated US gaming market."
Well-placed in US
Las Vegas-based Bally Technologies is well-placed to become a major player in the newly regulated US online gambling environment. In June 2012 it became the first company (along with International Game Technology) to receive an online gambling license from the state of Nevada.
Like IGT, Bally has said all along that it intends to offer gambling technology to other licensed operators and that it will not compete directly with casinos for customers. This payments deal appears to be the latest step in that strategy.