Beautiful Couple: Yggdrasil and Azure Sign Franchise Agreement

Lee R. - May 12, 2020

With unique technology, the Yggdrasil platform will support Azure's expansion as a Franchise partner.

As an emerging content providing force committed to introducing superior game content to the Asian gaming industry, Azure Tech's has relied on a dedicated IT infrastructure, to forges a reputation for top performance in the distribution of game content.

Azure Tech's Rise

Azure Tech has adroitly elevated customer engagement through its trademark tailored Business Intelligence service, which has commensurately driven client profit growth.

The Deal

The Franchise licensing agreement with Yggdrasil will empower Azure Tech with access to the entire range of Yggdrasil’s end-to-end game development process, including YG's two key leading platform technologies of GATI technology (Game Adaption Tools & Interface) solution, and game promotional tools via BOOST™.

Azure's New Advantages

With access to the unique GATI technology, Azure Tech can look forward to sourcing and offering its game content to targeted markets, while cross-collaborating with other YG Franchisees globally. These advantages stand to expand territorial reach while driving opportunities for incremental revenue.

Azure Leader Speaks

As a Franchisee of Yggdrasil, Azure Tech assumes greater control of its overall B2B iGaming operation, which Azure Tech COO Cora Chen outlined by saying:

“We are very excited to become a Franchisee of Yggdrasil, and we cannot wait to realise the potential of the GATI technology, to start collaborating with other Franchisees, and having full access to their best in class slots and table games.”


With Yggdrasil Publishing Head Bjorn Krantz expressing his delight as well, this match between two emerging forces certainly looks to made in gaming heaven.



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