Betdigital to Supply Games and Content to William Hill

William Hill have recently signed a four year deal with Betdigital that will see their existing partnership extended, with both games and services being supplied.

About The Deal

Betdigital have been supplying William Hill for some time, and this deal ensures that they will continue to do so until at least 2019. They will be supplying their newest titles such as Mega Pots Bar - X Gold and Giant Gems, while the System X and GRID game engine will also be provided.

System X allows one game to work across different platforms, which is how they have managed to secure similar deals with companies like Betfair, Ladbrokes and Gala Casino, and their suite of games is designed to appeal to the widest possible market, with classic fruit machine style slots as well as ones based around popular topics like Irish myths and ancient civilizations.

Commenting on the arrangement, the Chief Executive of Betdigital, Heath Samples said ''Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true Omni-channel games.'' He added that ''..we are in a good place to continue developing our own content and bespoke content that is truly world class.''

Coupled with the recent launch of the new sports betting and mobile app that are part of Project Trafalgar, there are some exciting times ahead for William Hill.

William Hill Overview

Founded in 1934, William Hill now encompasses a chain of around 2,300 betting shops as well as one of the most extensive, and widely played online wagering operations. They have some 16,000 employees and an operating profit in 2014 of £206 million. William Hill online covers  a Casino, Games section, Bingo, Poker and a huge Sportsbook with thousands of live betting opportunities each month.

These new games will complement the existing collection of slots and other casino games that can be found across William Hill.