Betfair and Income Access have partnered to launch an affiliate programme in the state of new Jersey, where recent changes in the law have allowed online gambling.
The US state of New Jersey has recently relaxed its gambling laws, making this one of the few places were companies like Betfair can operate online casinos legally. Betfair has just announced that they are partnering with Income Access, an iGaming management provider to launch an affiliate programme to promote their slots and table games that were made available to New Jersey residents at the end of 2013.
New Partnership
The two will work together to help casino affiliates attract more players to this market, and those affiliates will benefit from a flexible commission structure. Betfair has a dedicated support team who will guide people through the licensing regulations in New Jersey, and by using the Income Access reporting software they will be able to maximise the return on their investments, while with plenty of creatives available, they can drive traffic towards the Betfair casino site. The experience of both operators will help affiliates to avoid the potential pitfalls of promoting online gambling in the state of New Jersey.
Senior Vice President of Gaming at Betfair US, Don Ryan has said of the deal "We believe our mobile offering, daily promotions, and exclusive game titles will be a big draw for affiliates looking to break into the New Jersey market."
Betfair offers New Jersey residents 51 games including Roulette, Blackjack, Poker and slots such as Monopoly, Ghostbusters and Star Trek, all through Trump Plaza Associates, holder of a recognised local Internet Gambling Permit. The games are available to play on desktop PC's, laptops, Macs, and Android powered mobile devices.
Blackjack
Slots
Roulette
Baccarat
Craps
Poker
