Betfair and Leander Forge Promising Agreement

Betfair Casino has inked a potentially highly lucrative deal with Leander games to expand the online casino operator's gaming portfolio.

Deal Benefits

The deal gives Betfair access not only to Leander's slew of online games, but games available from Leander's 25 partner developers as well.

The arrangement will be implemented through LeGa, Leander's powerful and innovative open gaming platform, through which Leander's proprietary slots and third party offerings are integrated. While further enabling Betfair casino game selection to record highs, the new deal also substantially increases Betfair's reach through newly emerging customer environments such as tablets and smartphones.

However, the desktop versions will not be ignored: technically superior solutions give rise to advanced graphics and engaging storytelling experiences from the desktop.

The LeGa platform generally incorporates Leander's cutting edge technology to offer more speed and versatility than any current gaming systems within the online market.

Open Approach Working

The open approach to technological implementation and integration allows increased partner-developers participation in the platform to increase developer visibility and the reach of Leander's gaming offerings, so that all stakeholders in this agreement appear in position to benefit significantly from Betfair and Leander's new arrangement.

Betfair has already begun a process of expanding online gambling offerings in a recent deal with Net Entertainment, and continues to pursue partnerships with leading developers into untapped markets.

Smoothing Out the Rough Spots

However, the campaign has not been without its hitches. In New Jersey, Betfair saw the recent closure of a deal with Trump Plaza Casino. Nonetheless, Betfair has maintained its presence in the delicate online gambling market in America though their partnership with land-based operator Golden Nugget Casino.

The emerging American market can only be conquered in baby steps, but regulation in other areas of the world such as Australia, Austria, Malta and Germany and a recent expansion into Italy has fostered the growth of Betfair into one of the largest online betting exchanges in the world, with an estimated weekly turnover of $50 million dollars.

At any rate, the new deal with Leander is a huge step forward for Betfair.