BetFair: Sleek TV Advert Plugs Cash-Out Feature

With today's much wider array of news and entertainment sources, TV advertising has become less and less of an awareness- and sales-building vehicle for many brands. But for one industry, the opposite is true. According to an Ad Age Digital story, online gambling advertising expenditures could reach up to $4 billion in the next five years. BetFair, a UK online gambling company, is Exhibit A of this trend.

BetFair recently launched a seven-figure TV ad campaign to promote its online casino - BetFair Casino. While BetFair is a top brand synonymous with sports betting, BetFair Casino - a relatively small but highly secure casino that offers numerous games and terrific bonuses - needed to get out of the brand's shadow and attract many more customers. Officials believe that their huge advertising investment may well achieve this goal.

Titled "Huge", the commercial, which runs through December, features giant lemons, cherries, cards, and other classic casino images falling down from the sky and astounding people. It also boasts of the £4 million paid out every day... and ends dramatically with the £20 Free Casino Bonus spiel (New players deposit £10 and get £20 free). The commercial will run on major UK TV stations.

The action-packed sports betting site has a huge selection of markets in sports, finance, and politics. Plus a new in-play home page that makes it easier to monitor, bet, and cash out on all your markets from one page. A betting exchange, BetFair now also has a fixed-odds betting platform  for players who want traditional betting options as well.