Betfair to Host Quickfire Games on its Site

Quickfire, an online gaming site powered by Microgaming, has recently entered into an agreement with Betfair to supply its online casino and mobile games.

Betfair

Betfair is one of the biggest online betting and gaming operators. Founded in 1999 and based in the UK, almost 1 million players around the world use Betfair's superior products.

Products

Betfair has three main products: Exchange, Sportsbook and Gaming. Betfair's new agreement with Quickfire is predicted to increase its gaming reach, given that Quickfire's casino and mobile content will be added to Betfair's site.  

Thoughts on the Agreement

Product manager at Betfair, Niki Longmuir, commented on the new partnership, "What particularly impressed us with Quickfire, powered by Microgaming, was the volume and quality of content as well as the commitment to deliver new, innovative games on a rolling basis. We believe that their games fit extremely well with our player demographic, particularly the mobile and tablet offering, which comprises some of the most advanced mobile games in the marketplace. As technology continues to advance we feel assured that Quickfire will provide us with timely and suitable content to meet our consumer's needs."

Complementing Longmuir's words, Ashley Sandyford-Sykes, Head of Quickfire, commented, "Quickfire will be the perfect addition for Betfair; our headline slots, branded content and mobile-specific games will undoubtedly meet the requirements of their broad player base. Betfair is a welcome addition to the Quickfire platform and we look forward to a longstanding relationship with them."

Quickfire

Quickfire offers an incredible gaming experience for players and operators. They have a core suite of over 400 casino games, with free quality product updates and new games every month.