Betfred Launches ACCAttacka App with Bettorlogic

Published May 25, 2015 by Mike P

Betfred Launches ACCAttacka App with Bettorlogic

ACCAttacka is a football betting app from Betfred and Bettorlogic. Football fans can use ACCAttacka to find the most lucrative accumulators in mere seconds.

Finding the most lucrative football accumulators will soon become simpler for Betfred customers. ACCAttacka is an upcoming app developed in partnership between Betfred and betting data specialist Bettorlogic. Betfred will draw real-time data from Bettorlogic to power its ACCAttacka app.

Football bettors regularly hunt for accumulators based on how much they could win, as opposed to viewing recent results and statistics. ACCAttacka will enable them to input their desired stake value and find a satisfactory possible payout. Bettorlogic will attempt to provide added value by suggesting why specific selections make sense.

Betfred Attempting to Differentiate

Bettorlogic has already partnered with Betfred to provide the UK multichannel gambling operator with Easibet, an app designed to identify strong bets from within major sporting markets. Key analysis is provided to support the betting recommendations, which makes Easibet somewhat of a predecessor to ACCAttacka.

Betfred sportsbook development manager Joe Ellis explained that ACCAttacka would use a “unique provision of stats and customer-determined to generate [customers’] accumulators”. Ellis also admitted that many “operators’ provisions are largely very similar” and that Betfred is attempting to differentiate.

A Fruitful Relationship 

Betfred is in the gaming and betting industry already since 1967, so the cooperation with Bettorlogic, who was founded in 2004 as databases suppliers across the major sports in order to create more content specifically for sports events gamblers, was Inevitable and of course, extremely successful.

Bettorlogic CEO Andrew Dagnall provided positive feedback about the deal, saying: “we’ve enjoyed a fruitful relationship with [Betfred] to date”. In terms of inspiration, he explained that Bettorlogic is driven by a desire to find “unique ways for our partners to differentiate themselves”.

Bettorlogic is partnered with many market leaders from online sports betting. At present, the betting data specialists are working with the likes of Betway, bwin, Coral, and Stan James.


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