Betradar and Betbright Join Forces in Virtual Sports Expansion

Published July 24, 2015 by Lee R

Betradar and Betbright Join Forces in Virtual Sports Expansion

Fast-paced betting and multiple game wagers increase engagement.

Irish gaming operator BetBright has struck an agreement with Sportradar to roll out a suite of virtual sports games provided by Sportradar subsidiary Betradar.

The Launch

Sportradar's virtual version of football will be the first to launch, with virtual games being of late a primary revenue-driving force for customers since Betradar launched its products two years ago.

Sportradar further points out that the agreement will pass along the benefits of virtual games to BetBright, substantially increasing the wagering volume for the company through increased numbers of events, tournaments, betting markets, and gameplay generated from the thousands of real games and results Sportradar can supply to enhance the virtual betting experience.

Realism in Virtual Gaming

Betradar's betting experience is important because it adds the realism of real game outcomes and statistics to the virtual games upon which customers can wager. Virtual games of course provide unlimited volume of wagers, not limited by any real time scheduling or availability, just the speed at which the programmer can input.

To this end, BetBright inherits that many more wagerable events from the virtual programming technology that Sportradar infuses with realism.

Betbright joins a growing stable of Betradar clients, which is already over 50 strong including big names such as bet365, with specific virtual sport features enhanced by realism including the number of events, leagues/tournaments, graphical display, betting markets, and gameplay. 

Faster Pace the Key

The faster pace of virtual game wagers increases user engagement by renewing betting cycles every few minutes. Added wager capabilities include on events running in parallel and one-click selections placing multiple bets which payout within minutes, as opposed to waiting until the end of the match. Betradar is making these games more possible by basing their development on real life occurrences.


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