BetSoftGaming Makes Strategic Move Into Asian iGaming MarketPublished June 6, 2014 by OCR Editor
New partnership allows BetSoftGaming to push into expanding Asian iGaming market.
BetSoftGaming has continued its push into the Asian iGaming market through a strategic partnership with Philippines-licensed operator AsiaOnlineBet. This enterprise sees AsiaOnlineBet take on BetSoft's full suite of titles including its Slots3 collection of 3D slots. There is also an expectation that in 2015, the supplier will unveil its ToGo series of mobile slots games.
A Perfect Blend
BetSoft account manager Matt Avison was understandably thrilled with the announcement of the partnership with AsiaOnlineBet. "Their reach into the markets of Asia is vast, and their commitment to providing the highest quality interactive gaming experience dovetails with our own standards and goals," Avison explained. "We eagerly look toward the future as together we bring the most immersive iGaming experience to Asia."
The feeling was apparently mutual as AsiaOnlineBet chief executive Wealth Yupeng claimed that SoftBet's games were the "clear choice." "This collection of games is the best we've seen in the wide market of available content today, and we are immensely proud to be offering it to our always growing audience of players," he added.
Not the Only Partnership
BetSoftGames has been busy in the Asian market by having also agreed to supply its full portfolio of desktop games and its ToGo mobile titles to Ole777 - operated by Ole' Group - which targets players across Asia, in countries like China, Taiwan, Vietnam and the Philippines. BetSoft's entire inventory is being taken on, including the Slots3 collection of 3D slots.