MyFootball Connect allows players to compete against each other in bingo-style game.
Betsson AB, a top online casino operator, has teamed up with OneUp Games, an American social sports gaming company, to deliver a social sports app for mobile users - the first of its kind.
Introducing the Social Sports App
MyFootball Connect, as the app has been named, will allow Betsson AB customers to compete against their mates in a bingo-style game during live football matches. The app is available in the Apple Store, with Android and Facebook compatible versions to be launched soon.
This unique game combines skill and luck, and features achievements, leaderboards and game room chat to provide a full social experience. It currently works with live English Premier League matches, but will be expanded soon to include other football leagues and tournaments from across Europe and the world.
A New Way of Enjoying Football
This latest mobile app reflects a growing trend in which all the different forms of online and mobile gambling - such as sports betting, poker and bingo - are increasingly merging into one product. This, of course, is taking place because of growing demand from customers who enjoy using multiple gaming platforms.
For example, Betsson runs an online sportsbook, online casino and online poker, but often runs promos that combine all pursuits. It regularly offers football tickets to customers of its poker and casino platforms, and this month it is betting customers that can win UEFA Champions League tickets through four "Super Weekends."
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