Betway Inks Multi-Year Deal With The Cleveland Cavaliers
Published March 29, 2021 by Sol FH
The Cavs and Betway will partner across a number of areas in the field of marketing.
Online sportsbetting is not let legal in Ohio but that didn't stop the Cleveland Cavaliers from signing a multi-year marketing agreement with Betway. Under the framework of the new partnership, players will be able to play a free game and potentially win cash prizes.
Betway is a leading global sports betting and iGaming operator and has numerous multi-year deals across various sports.
The partnership includes a marketing campaign to promote Betway through commercials and signage that will be visible during broadcasts. Betway will also be present on the Cavs' digital and social channels and other marketing assets.
Legal Sports Betting On The Way?
Sports betting is not let legal in Ohio but it is expected in the near future but punters will be able to play a new free-game called "Betway Big Pick" wherein fans can get in on a weekly competition throughout the season to win cash prizes.
“We are thrilled to welcome Betway to the Cavaliers family,” commented Shelly Cayette, Cleveland Cavaliers senior vice president of global partnerships. “Sports gaming is an exciting and rapidly growing industry and we are excited to bring ‘Betway Big Pick’ to our fans. We’re proud to partner with one of the preeminent platforms in this space, Betway, and help bolster their presence and connectivity throughout the Cleveland market and across our global fanbase.”
“We are honored to enter into a partnership deal with the Cleveland Cavaliers,” commented Betway CEO Anthony Werkman. “The Cavs have proved to be one of the most consistent and exciting teams in the NBA in recent years and we’re looking forward to seeing the Betway brand associated with them.”
Betway will become the official partner of the Cavs for the 2021-22 season. The Betway logo will be displayed on the court as well as around the floor for all to see in person or on screens at home.
