Betway Scores New Deal with the New Jersey Devil's

Published November 24, 2021 by Sol FH

Betway Scores New Deal with the New Jersey Devil's

Betway and the NHL's New Jersey Devil's have reached a multi-year partnership agreement.

Betway, the super-group-backed online gambling operator has been very busy securing partnerships with professional sports teams and has scored yet another big one, this time with the NHL's New Jersey Devils. Altogether, this makes Betway's pro sports partnerships include 12 US sports teams, including the NHLs’ Los Angeles Kings, Philadelphia Flyers, and the New York Islanders, the NBA's Chicago Bulls, Golden State Warriors, Cleveland Cavaliers, Los Angeles Clippers, Minnesota Timberwolves, Philadelphia 76ers, Miami Heat, and Dallas Mavericks.

Betway Given Right to Promote

According to the agreement, Betway will be able to receive brand exposure and signage visible on TV throughout the Devils' home games at the Prudential Center arena. Fans will now see the Betway signage on the arena's dashboard, Zamboni tunnel, on the scoreboard, the in-bowl staircase,  as well as in-bowl LED ring.

In addition, Betway will be the official presenting partner of the Devils' Starting Line-Up call, presented by Betway. 

The operator also becomes presenting partner of the ‘Devils Starting Line-Up, presented by Betway’, a unique social media post series that will be promoted across all of the teams' official social media channels.

The latest partnerships are being executed in order to enable the Betway Super Group's US expansion. Back in April, Betway's parent group entered into an agreement to merge with Sports Entertainment Acquisition Corp. 

Since April, Betway has launched in five US states - Colorado, Indiana, Iowa, New Jersey, and Pennsylvania. Betway will also be opening in another six states. 

“We are excited to expand the Betway brand in the US, especially during a time when online sports betting continues to gain in popularity and more and more states look to capitalize on this trend,” SEAC chief executive John Collins commented.

Collins went on to discuss the Devils' illustrious history and commented that they are one of the most successful teams of all time. 

“The Devils, like Super Group’s entire portfolio of sports partners, recognize the significant weight Betway carries amongst sports fans around the world and how this partnership will help grow interest in the franchise well beyond North America,” Collins said.

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