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Betway to Sponsor 2015 UK Snooker ChampionshipPublished April 9, 2015 by Lee R
The 2015 UK Championship of snooker now features Betway as the title sponsor.
Online bookmaker Betway has launched another foray into snooker sponsorship. The sponsorship agreement brings Betway into the World Snooker sponsorhip fold as title sponsor for the 2015 Betway UK Championship.
Expanding Betway Sponsorship into Snooker
The event will take place at York's Barbican as from November 24 to December 6, the 2015 Betway UK Championship represents the online bookmaker’s latest foray into snooker sponsorship.
After recently lending its name to both World Snooker’s Shoot-Out tournament as well as the World Seniors Championship at the Blackpool Tower Circus Arena in early March, the online bookmaker may have found a new in-road to prominence for its own product among a significant and relatively untapped UK betting sector.
Increasing Popularity for Snooker
With modern day snooker legend Ronnie O'Sullivan as it defending champion, the UK snooker championship has been popular among the UK betting and sports viewing public since its inception in 1977, as the final leg of the highly popular British sport's Triple Crown.
Since the inception of the event in 1977, the UK Championship has become one of the most highly anticipated events on the snooker calendar, making up the final leg of the sport’s Triple Crown, and counts five-time winner Ronnie O’Sullivan as its reigning champion.
Betway's Online Betting Service Positioned for Growth
Snooker is a growing sport with rising worldwide viewing figures, and the Betway UK Championship will be watched by millions worldwide as well. The positioning of the Betway brand appears to be an effective foray as well as an expansion of Betways campaign into the snooker market, with the brand being positioned in the name of a tournament that last year hosted what was recognized by snooker audiences as an instant all-time classic duel between O’Sullivan and Trump.
Betway now appears to be firmly positioned to promote online betting at a newly emerging global sporting venue.