BGaming begins 2025 by collaborating with Spanish artist Nuriatoll in its “When Art Meets Gaming” project, showcasing art at ICE Barcelona.
BGaming has kicked off 2025 with its “When Art Meets Gaming” initiative, partnering with Spanish street artist Nuriatoll to reimagine game characters. The collaboration highlights the intersection of art and gaming, premiering at ICE Barcelona.
BGaming, the popular iGaming content provider, has started the new year with a bold artistic statement through its “When Art Meets Gaming” project. The initiative celebrates local artists in the cities hosting major iGaming exhibitions, with Barcelona-based street artist Nuriatoll taking center stage for 2025. Known for her distinctive graphic illustrations and vibrant color palettes, Nuriatoll has previously collaborated with brands like Adidas, Seat, and Johnny Walker.
For this collaboration, Nuriatoll has reimagined iconic characters from BGaming titles, including Wild Tiger, Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Wild West TRUEWAYS, and Gemhalla. Nuriatoll is working on a project that features her unique geometric designs and bold visuals. The characters keep their original look but show a new artistic style. Nuriatoll describes this project as a special creative challenge: “It's not about creating new characters but giving them my vision while maintaining their essence.” Experimenting with how to adapt my geometric and minimalist style to these designs has been a fun and rewarding process.”
Visitors to ICE Barcelona can witness Nuriatoll’s work firsthand at BGaming’s stand (2E22). The vibrant artwork will also feature on merchandise and gifts distributed to partners and attendees. This marks BGaming’s ninth collaboration under the “When Art Meets Gaming” banner, following successful projects with renowned street artists in 2023 and 2024.
Kate Puteiko, CMO at BGaming, expressed enthusiasm for the collaboration:
Working with Nuriatoll is an exciting way to start 2025. Her unique style brings a fresh perspective to our beloved characters, and ICE Barcelona is the perfect platform to showcase her talent. We’re proud to continue highlighting the connection between art and gaming.
From SBC Barcelona 2024:
Nuriatoll discussed her creative journey and comparing her usual day-to-day work in busy public spaces to the more focused digital process of this project beyond the gaming collaboration:
Switching to digital work has been a gift. It allowed me to experiment and dedicate time to creativity in a relaxed environment. This collaboration has been an inspiring challenge.
BGaming’s project “When Art Meets Gaming” highlights that by using art, we can change the gaming industry. So far, the project has successfully completed eight collaborations. This initiative stands out in the iGaming world by combining cultural expression with engaging entertainment.
Visitors at ICE Barcelona can visit BGaming’s stand 2E22 and see the exciting art presented in this article. The collaboration with Nuriatoll highlights BGaming’s commitment to innovation and creativity within the iGaming industry. This partnership is characterized by striking visuals and a fresh interpretation of characters, showcasing the company's dedication to enhancing player experience through unique design elements.
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