BGaming, a popular developer of casino games, invites all visitors to this month's ICE Barcelona to explore the company's gaming universe and get familiar with its unique three-world concept.
ICE Barcelona, one of the largest events in the iGaming space, is just around the corner. The conference will gather all major industry stakeholders from different market segments to share insights, showcase their latest achievements, and present plans for the future.
BGaming, a game development company that's gone from strength to strength in recent years, will have its own booth during the January event, and it will take this opportunity to present to the gaming world its unique concept of BGaming Universe, an interesting business model that segregates games into three different worlds.
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Innovative & User-Friendly Approach
With its BGaming Universe concept, the company brings three distinct but connected game worlds under one roof. These three worlds are #Casual, #Classic, and #Entertainment, and each one represents a collection of titles with specific traits.
The Casual World consists of simple, easy-to-play games like
Plinko and
Aviamasters that allow players to jump straight into the action and don't involve any complex features. The Classic World is home primarily to traditional slots, such as Hot Chilli Bells and Burning Chilli X. Finally, the Entertainment World is reserved for more elaborate titles, the likes of Elvis Frog TRUEWAYS and Snoop Dogg Dollars, which come equipped with elaborate in-game mechanics and special features.
Although they are three separate buckets, all three worlds work together. Some titles have the primary goal of retaining players, others are there to attract new customers, while some games aim to elevate the entertainment levels. This approach underscores BGaming's determination to rise above its status as a game development studio and be recognized as a true creative force.
Changing the Narrative
BGaming is hoping that this new and unique approach can change the industry by providing more value for players and operators alike. According to Kate Puteiko, BGaming's CMO, this concept
reflects how we approach game development and how we help our partners derive real, strategic value from the BGaming portfolio.
The program is designed to show the role of each game in BGaming's large and constantly expanding portfolio. It allows players and the company's business partners alike to navigate the portfolio with ease, simplifying the process of finding the games that suit their particular needs, goals, and gaming preferences.
At the moment, that portfolio includes more than 250 titles, including modern slots, a variety of casual games, and more. In addition to this, BGaming has also become known in the industry for its successful cooperation with numerous big-name brands to create exclusive releases.
While developing new games and devising modern concepts remains a priority, the company also understands the importance of social responsibility and taking care of the players' well-being. The significance of these two aspects has become even more pronounced in recent years, and these values have become core aspects of BGaming's overall operational plans.
All visitors to this year's ICE Barcelona can learn more about the BGaming Universe concept and other company's key achievements and developments by visiting booth 2M30. Of course, this will also be an opportunity for new partnerships and fresh business opportunities in 2026.