Big Data to Help People Bet Smart This Season

Betting on the English Premier League is about to get a whole lot easier this season, as Bet Smart Media trials its brand new big data product aimed at integrating statistics into wagering decisions.

Introducing Opta Trends

Bet Smart Media, based in Canada, and Opta, the world's top sports data company, last week launched Opta Trends. This product is an innovative new tool for bettors to easily find data-supported trends for upcoming English Premier League matches. Opta Trends has already been integrated at Oddschecker, the UK's largest odds comparison site.

Punters who use the product can instantly see how a team has performed historically under a range of situational factors. For example, if the record shows that a team has a high-win rate in a match situation, that trend becomes a massive "insight". Punters can save their preferred trends and receive alerts when a saved trend is detected for an upcoming match.

Free Flow of Information

"We are fervent believers that every bettor should have access to tools and content that helps them make more confident betting decisions, whether that be on their desktops, tablets or mobiles," Jesse Learmonth, President of Bet Smart Media said of the launch.

"The arts are the secret sauce," he added, explaining that once you set an alert, you just sit back and wait for those betting opportunities to roll in. "For our B2B partners, adding a contextual bet-now call-to-action to the alert is an easy way to create bet intent and capture the transaction.

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