Brazilian Influencer Luva de Pedreiro and RubyPlay Team Up for Custom Immortal Ways Game

Published September 12, 2023 by OCR Editor

Brazilian Influencer Luva de Pedreiro and RubyPlay Team Up for Custom Immortal Ways Game

RubyPlay joins forces with Brazilian football sensation Luva de Pedreiro to unveil a custom version of its popular Immortal Ways game series, offering players an unprecedented 10,000 ways to win and a doubled Grand Jackpot.

A High-Profile Partnership to Expand Immortal Ways

RubyPlay, a leading B2B iGaming development studio, is taking its Immortal Ways franchise to new heights through a strategic partnership with Luva de Pedreiro, a Brazilian football influencer with an astounding social media reach of over 50 million followers. The collaboration aims to bring a unique version of the game series to Luva Bet, Pedreiro's own iGaming venture.

An Inspiring Origin Story Comes to Life

Immortal Ways: Luva isn't just another addition to the game series; it tells the compelling life story of Luva de Pedreiro. From a humble beginning to social media stardom, the game serves as an interactive biography, capturing Luva's rise to fame. RubyPlay worked closely with Pedreiro to encapsulate his journey in the gameplay, making it an immersive experience for players.

The Game Mechanics: What's New?

The bespoke version brings new features and bigger opportunities for winnings. With 10,000 ways to win and two Immortal Arrays across multiple reels, the game sets a new standard for engagement. Gold coins appearing in these Arrays can hold for three more spins, giving players more time to complete an Array and win big. Additionally, the Grand Jackpot offers a tantalizing 1,000x the player's base bet, twice the usual amount in previous Immortal Ways titles.

Bonus Features and Enhanced Volatility

Landing a Coin Wheel symbol triggers a bonus feature that appears beside the game's grid. Players can win extra cash prizes, multipliers, or one of four Jackpots. The game also boasts an enhanced volatility model and an increased Return to Player (RTP) rate of 97%, providing more opportunities for gamers to win or activate bonus features.

The Next Chapter for RubyPlay and Immortal Ways

The release of Immortal Ways: Luva marks another milestone for RubyPlay's innovative gaming mechanics. The franchise had already made waves in the iGaming industry, breaking records for both total bets and player retention rates. With the addition of Luva de Pedreiro's massive following, especially his 21 million Instagram fans, this latest installment is expected to propel the series to even greater heights.

A Word from the Executives

Dr. Eyal Loz, CPO of RubyPlay, expressed excitement over the partnership: "Luva's inspiring life story motivated our team to deliver something truly unique. With increased RTP rates and bigger prizes, we anticipate an engaging gameplay experience for fans."

Final Thoughts

The collaboration between RubyPlay and Luva de Pedreiro extends the popular Immortal Ways series and adds a personal touch to online gaming. It uniquely combines state-of-the-art technology with a real-life story to captivate a broader audience and set a new standard in the iGaming industry.

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