Breaking the Language BarrierPublished July 23, 2006 by OCR Editor
Online casino sites are going global by offering their sites in a growing number of languages. They are realizing the benefit of breaking the language barrier.
Certain operations have decided that catering for a smaller market segment and focusing on specific geographical areas and languages is best for their business needs. Others, however are realizing the benefits in the Asia and Latin American markets, for example. These new markets offer a great client potential for the business, which is now translating and upgrading sites' content into these languages.
Gambling sites need to translate their entire sites if they wish for the new clients to have a complete gaming experience the games instructions, the agreements regarding payment and the customer support. If the sites truly want to go global, they need to do so absolutely. Language should not be an issue for any player on any aspect of the site.