British Gaming Industry Embraces Safer Gambling Week 2023 with New Initiatives

OCR Editor. - November 14, 2023
Safer Gambling Week November 2023

The British gaming industry marks Safer Gambling Week 2023, an initiative promoting responsible betting. This year's campaign, backed by key industry bodies, aims to surpass last year's achievements in player safety and responsible gambling awareness.

Safer Gambling Week 2023, an annual initiative focused on responsible betting, commences today (13 November). Jointly run by the Betting and Gaming Council (BGC), the British Amusement Catering Trade Association (Bacta), and the Bingo Association, this campaign aims to encourage safer gambling practices across the industry.

Building on Past Success

The 2023 Safer Gambling Week aims to surpass last year's success. According to IGB News, in 2022, about 200K accounts set deposit limits during the event, a 12.5% increase from 2021, with 61% being first-time limit setters. The use of reality checks also saw a 300% increase, while social media impressions nearly reached 30 million, up 21% from the previous year.

Industry and Government Support

The initiative has garnered widespread support from within the industry and the government. Gambling Minister Stuart Andrew highlighted the role of Safer Gambling Week in raising awareness and encouraging the uptake of safer gambling tools. The Gambling Commission's chief executive, Andrew Rhodes, emphasized the importance of safety in all gambling activities, with the week offering an opportunity to spotlight its significance.

Betfred's New Responsible Gaming Campaign

Among the participating operators is Betfred, which has collaborated with Zút to launch a new safer gambling campaign. The "How Do You Keep It Fun?" campaign encourages players to adopt responsible gambling habits, like setting personal limits and session time restrictions.

Focus on Empowering Customers

The central theme of Safer Gambling Week is empowering customers with knowledge and tools for safer betting throughout the year. BGC chief executive Michael Dugher emphasized this commitment, highlighting the unique, safer gambling tools available in the regulated betting and gaming sector.

Conclusion: Strengthening Responsible Gambling

Safer Gambling Week 2023 is a testament to the industry's commitment to promoting responsible gambling practices. With the support of industry leaders, government bodies, and operators, the initiative aims to create a safer gambling environment and provide players with the necessary tools to gamble responsibly.

Need Help?

The following gambling helplines are available at Safe Gambling Week Website:

GB 0808 8020 133

IRL 1800 936 725

NI 08000 886 725

If you think, or only suspect, that you are not playing according to the rules, don't hesitate to contact the helpline by your geo!

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