bwin Partners with Harvard Affiliate

Austrian-based online gaming company bwin has announced a new partnership with Cambridge Health Alliance, a Harvard Medical School Teaching Affiliate, to find new ways to secure their customers' online gaming experience.

The agreement specifies a period of five years for research collaboration, with the objective of using scientific evidence to create the safest possible online gaming environment.

Cambridge's Division on addictions has already worked with bwin for the last three years, developing and testing empirically-supported responsible gaming initiatives, and providing customers with information and tools for responsible gaming.

"bwin has taken the industry's leading position for corporate social responsibility," said Associate Professor at Harvard Medical School, Dr. Howard Shaffer. "Their commitment to the scientific process and unwillingness to take shortcuts to achieve short term gains is noteworthy and indicative of its commitment to the health and welfare of its subscribers."

Founded in 1999 as betandwin.com, bwin claims to offer up to 30,000 bets daily on more than 90 sports. With betting options available in 22 different languages, from German and English to a newly-launched Bulgarian site, the company has broad appeal to a wide range of consumers.