Bwin's New Affiliate Program: Mixed Emotions

Admin. - September 21, 2010

Industry

Will change of Terms and Conditions affect affiliates?

Bwin Affiliates has announced it will launch bewinners.com, its new affiliate program, on October 1, 2010. Currently, the new site features a few slogans and a countdown to the due launch date. It promises to have a lot more:

faster payments,
a rewarding level program,
high quality marketing tools,
and other tools to promote bwin's casino, poker, sportsbook and other brands.

However, an announced change to their Terms and Conditions raises concern around the industry. The suspect T&C's include:

Dropping Revenue Share to 5% three years after the date a customer has become a Paying Active and ending with the termination of the Contractual Relationship.
Tightening the definition of a Paying Actives as a customer of bwin who has made real money transfers to his/her player´s accounts and has performed at least one real-money activity within 90 days after registration.
Terminating a Partner's account and the Contractual Relationship if during three successive months no new Paying Actives are generated by the Partner.

In their defense, bwin invites affiliates to email their objections to a dedicated email address, [email protected].