Casino Marketing Forum to Take Place This August in Johannesburg

Published March 10, 2016 by Vlad G

Casino Marketing Forum to Take Place This August in Johannesburg

A new even which combines technology with marketing in the casino industry will be held in South Africa.

Organized by Eventus-International, the Casino Marketing Forum will take place on the 23-25 of August this year and will see experts from the online casino industry and marketing professionals come together in Johannesburg, South Africa. The event was created with the specific goal to help casino marketing professionals in adjusting to the growing gap between the traditional and the new digitally driven marketing approaches - and seeing how these can be bridged. 

The Casino Marketing Forum's purpose is to empower the casino marketing professional with insights and knowledge into marketing and digital innovations which became a part of every day in the work of a marketing department. 

Three Days Packed with Useful Information

Some of the best and most respected experts in the field will attend the forum in August and will look to provide detailed answers to questions regarding marketing in the casino industry. The latest digital innovations have certainly changed the current landscape and every marketing professional must stay up to date with the latest concepts in order to make the most of a campaign.

The event will not just focus on expert speakers but will actually look to engage the audience with its interactive format that can unlock the knowledge of the collective group through discussions, sessions and workshops.

Multi-touchpoint Format

The forum will be designed around a multi-touchpoint format, with carefully moderated themes coming to life through facilitated power conversations and speaker sessions; there will be use of the collective knowledge of the audience. Some key themes include in-depth analysis on marketing and digital trends and innovations, mobile, modern player development, content marketing for casinos, affiliate programmes, dealing with big data and the importance of brand strategy, and much more.

Improving Traditional Platforms

The use of common marketing tools will still be included in the forum but the focus is mostly on new platforms which can range from regular promotions to unique strategies for each brand. Deep-dive analytics, affiliate marketing, marketing automation, content strategies and mobile are just some of the key points delegates will have the opportunity to learn about.

New trends and tools can appear every year so the Casino Marketing Forum will most likely be repeated if successful. For 2016, Johannesburg was chosen to show off the fast growing casino industry in South Africa. Stay tuned as OCR will be bringing more news about this intriguing event as it draws near.

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