Casual Connect is scheduled to host a three-day event in San Francisco from 18-20 July 2016, with more than 3,000 attendees meeting to discuss the future of the world’s social gaming industry. Those who travel to the event will encounter a speaking schedule filled with close to 100 industry professionals.
An Array of Industry Professionals
According to Gamesauce, Casual Connect USA will have a distinct focus on social casino gaming, given the marketplace is now worth more than $3 billion. To complement the event, experts from the real-money gambling industry will be in attendance to add their insights. Ultimately, the intention is to evaluate the current social market and forecast what the future could hold.
Guidance for Developers
The organisers are especially eager to encourage independent developers and newcomers alike to be active in the marketplace. To that end, game development specialists have been invited to attend from the likes of FlowPlay, Gamedesire, and Pala Interactive. Meanwhile, experts will be on hand from EA, VonChurch, and other studios to provide guidance on recruiting the most talented developers.
Expert Marketing Advice
Going beyond development, Casual Connect also aims to educate attendees in how to effectively market their social casino games. Without a solid strategy, games can fail to find the right audience. Among the experts guiding this realm of discussion will be Facebook, Big Fish, GSN Games, Playtika, and Zynga. Those veterans will touch upon customer acquisition, advertising methods, and intellectual property.
Player Retention Methods
Acquiring players is vital for game developers, but they cannot succeed in the long-term without breeding loyalty and retaining their players. Attendees will get to learn about loyalty scheme and other retention strategies from the likes of Cataboom, Magnum Integrated Marketing, Partis Solutions, and Product Madness.
Form Professional Relationships
The latest iteration of Casual Connect USA starts on 18 July 2016 and it will be run as a professional-only conference. For attendees, there is the potential for striking new business deals and developing fresh partnerships with fellow professionals. In addition to the many talks that have been scheduled, attendees will also be invited to three networking parties. An email platform has been set up to ensure smooth communication.