Coming February: ICE Totally Gaming 2016

Published October 24, 2015 by Sol FH

Coming February: ICE Totally Gaming 2016

Campaign for the highly anticipated ICE Totally Gaming conference in London has been launched.

The 2016 ICE Totally Gaming conference will be held at London's ExCel Centre on February 2nd, 3rd and 4th. The campaign leading up to the highly anticipated conference began last week in Las Vegas, Nevada and is a very creative. Set in a surreal, virtual gaming city of the future, industry professionals, gamers and anyone interested in attending will be able to see the latest and greatest innovations in the iGaming world and solutions to, 'Enter the Gaming Technopolis', as the campaign suggests.

Jo Mayer, Marketing Director in charge of the ICE Totally Gaming campaign is one of the forward-thinkers that helped come up with the idea. "We know from the visitor research that we conduct after each edition of ICE that the single most important reason that thousands and thousands of industry professionals travel vast distances to be in London each year, is the opportunity that ICE delivers to see the very latest innovations and advances in gaming technology.  Such is the case that many of our 500+ exhibitor's timetable product launches around the dates for ICE. Our campaign for ICE 2015, which was named AEO Marketing Campaign of the Year, asked attendees to discover the World of Gaming and for 2016 our invitation is to Enter the Gaming Technopolis."

The 2015 edition of the conference was the most successful of all time and Mayer hopes for a record-breaking event in 2016. "Whilst we have just experienced the most successful edition of ICE in the event's distinguished history, the team is fully aware that reputations count for very little and that we have to work extremely hard to earn the custom of the 25,000+ attendees that we want and expect to welcome to London in February. 

The ICE conference will feature many new initiatives and activities for all guests and as is expected, international gaming professionals from around the world, as well as local UK participants will all be at the event.


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