Content Provider Pragmatic Enhances Territory and Offerings with New Aposta365 Deal in Peru
Published March 19, 2021 by Lee R
Pragmatic's bold new ONE Blackjack offering complements and diversifies expansion into Peru.
The Peruvian market is heating up with an ambitious new foray from super content provider Pragmatic Play.
The Deal
Pragmatic has expanded into LatAm via a new content deal with Peruvian operator Aposta365 and offering a new live casino vertical ONE Blackjack.
Impact
The new deal paves the way for one of the industry's foremost multi-gaming product providers to add premium slots to its leading sports betting and online gaming platform.
New Offerings
The deal will make available leading Pragmatic slots titles including Wolf Gold; 2020 splash hit Hot to Burn; newly released Gates of Olympus; and the popular John Hunter series.
The full range of Pragmatic’s growing table games and scratchcard iGaming offerings will also be available to users and subscribers.
Pragmatic in Peru
Pragmatic is already well- established in the Peru market through its sports betting platform, which is available in both online casino and land-based locations, with Pragmatic planning to springboard from Peru to further LatAm markets.
Aposta365 Boss Speaks
Aposta365 General Director Luis Alder called Pragmatic Play a “leader in what they do,” and asserted that his organisation was looking forward to enhancing operations via the new Pragmatic offerings as a “great way” to leverage organisational growth in Peru’s online space.
Pragmatic Head Speaks
In the press release announcing the deal, Pragmatic Play Chief Business Development Officer Yossi Barzely said the Aposta365 deal “aligns perfectly with our aspirations there,” while calling Aposta365's local market experience “invaluable.”
Strategy
The deal is one of a series of agreements that Malta-based Pragmatic is forging in LatAm to maintain consistent growth in the region.
Local Benefits
The deal further re-boots Peru's online sector after land-based gambling and betting pandemic closures.
Bold New Offering
Pragmatic's new live casino blackjack offering bears note, with last week's release of online casino title ONE Blackjack.
Advantages
With a wealth of new features led by stylised visual effects and an increasingly user-friendly interface developed in Pragmatic's legendary state-of-the art studio, ONE Blackjack is designed to immerse users in a “one-on-one environment.”
ONE Blackjack's superior live casino experience supports any amount of players in a given moment, with the opportunity to win up to 2000 times the stake.
Outlook
With Pragmatic ambitiously expanding geographically and technologically, this is a company to watch for 2021.
