Content Provider SOFTSWISS Moves to the Forefront of the Industry with Bold New Esports Entry
Published September 1, 2022 by Lee R
Content provider SOFTSWISS is going to the front line of the industry with a unique esports promotion.
Content and payment provider SOFTSWISS is entering the esports circle with a splashy promotion.
New Announcer Partner
With the announcement that CS:GO commentator Kostya Sivko will be the company’s new brand ambassador, the unique integration of an award-winning casino and sports betting provider with a main event’s primary commentator is a bonding first.
About Sivko
With nine years of experience in the esports space, Kostya Sivko has commentated at key esports events such as industry main event Counter Strike Global Offensive CS:GO Major Championships a full 12 times, in addition to other leading Elite Counterstrike CIS studios and international championship venues.
Announcing Awards
Sivko has been decorated by the esports community as best commentator in 2020 and 2021, after working with many leading betting companies who count themselves as SOFTSWISS clients.
Sivko’s Enhancements
Sivko’s greater understanding of iGaming audiences and esports betting enlightens him with insights that SOFTSWISS believes will offer new partnership benefits.
Benefits for SOFTSWISS
SOFTSWISS sees the new collaboration as a unique opportunity for expanding into the esports vertical with a splash, with a brand ambassador that will empower the company to directly access the sport’s key figures and assess further market opportunities.
Partner Sivko Speaks
Sivko explained his interest in esports as a way to help SOFTSWISS generate content that resonates specifically with the esport community:
“I found esports interesting because of the competition's live component in the virtual world."
State of esports
Sivko expressed his surprise and amazement at the scale it has reached today, while further looking forward to leveraging his experience “in commenting and streaming, as well as my understanding of the esports audience and the iGaming scene” to support the new partnership.
Sivko’s Contributions
Sivko looked forward to going outside the box to “find new ways to be useful to both the esports community and SOFTSWISS.”
SOFTSWISS Development
This is a key step forward as an organization for SOFTSWISS.
Launched in Belarus in 2008 to develop online software, the company was officially founded in 2012 and began to make its name as a software development company providing gaming software and payment processing systems for online gambling operators.
SOFTSWISS Expansion
SOFTSWISS additionally developed gaming operation services and licensing infrastructure to the point that it now supports hundreds of online casinos through an assortment of white-label partners.
Outlook
As an organisation that as of last year consisted of 800 employees, this is a chance for a storied back-end provider to move into the mainstream of iGaming sports betting through one of the largest emerging sporting events today.
