Danish Online Market Shines, but Cannot Eclipse the Land-Based Shutdowns in Denmark
Published July 16, 2021 by Lee R
Technologically speaking, the Danish market is continuing to grow, as a saving grade during shutdowns.
GGR revenue in the key market of Denmark has fallen year on-year according to the latest figures.
The Drop
The key pattern discernible is the fall of gambling spend from Q1 2021 compared to 2020.
Land-Based Falls in Q1 2021
Quarterly statistics for Q1 2020 released by the Danish Gambling authority indicate that gross gaming revenue (GGR) for betting, online casino, gaming machines and land-based casinos experienced a year-on-year 15.3 percent drop for Q1 2021.
Corona Impact
This is an environment that is still struggling at the market level from land-based gambling as a result of the corona lockdowns, which set in December 2020, when restaurants, gambling arcades and land-based casinos closed to prevent the spread of the coronavirus.
Neutral Effect
The closures extended through Q1 2021, bringing the land-based casinos and gaming machine take down to nearly zero, even as the total GGR for online casino set record quarterly highs.
Online Casino's Record Take
Denmark's online casino take for Q1 2021 in Denmark totaled DKK 717 million in GGR, for a year-on-year increase of 28.7 percent from Q1 2020.
Even for Denmark, a famously liberalised market since 2012, the jump was disproportionately large, but still insufficient to offset the losses of the land-based sector, putting the overall market at negative growth.
Full Term Declines
Full term 2020 figures further reveal the market to be in decline since 2019. Danish Gambling Authority figures for 2020 including lottery reveal the entire 2020 gambling market to comprise make up DKK 9,173 million. This total represents a market drop of DKK 600 million from 2019, for a drop-off of 6.1 percent.
Innovative Website Data
The Danish Gambling Authority provides more extensive figures to get an effective profile of this key Scandinavian market. The website is an innovative newsworthy data tool in and of itself. The Power BI report data are presented on interactive dashboards supporting search filters including duration.
Outlook
The Danish Gambling authority data and the performance of the market itself are key indicators for how emerging markets can stabilize their regulation systems, and pass the benefits of online gaming licensing to society more effectively; while further ensuring safer gambling for players enhanced through more empowering presentation of market data and resources on the authority website.
