Denmark and Romania Welcome 888 with New LicensePublished September 9, 2015 by Lee R
888 has received licenses to operate in the Danish and Romanian markets.
New territory for 888 has been gained.
All Systems Go
The leading online gaming operator has let the world know that it has acquired licences in Denmark and Romania, and is gearing up launches in both countries.
With the announcement doing, 888 is showing robust resilience while reaffirming its commitment to expansion. Some companies might have turned gun-shy while negotiating the unexpected and unforeseen terms of the bwin bid, but 888 seems to be moving forward unperturbed.
Already ensconced in an unorthodox bidding war with GVC to take over bwin, 888 is boldly moving forward with expansion in these two new markets through the launch of three of subsidiary brands: 888poker, 888casino and 888sport.
With the new licenses, players in Romania can already begin real money play for the first time at the 888Poker, 888casino and 888sport sites which are now open for registration, with the official Denmark launch slated for Monday. This is golden opportunity for 888 to introduce themselves to the world, while the lively bidding war for bwin remains in iGaming industry headlines.
Itai Frieberger, Chief Operating Officer for 888, expressed his company's pride in leveraging their regulated technology to deliver marquee brands to the new markets, faithful to a strategy of becoming “a dominant operator in global gaming regulations.” It's not easy to dominate, but 888 appears to be going for it full force.
This strategy clearly has several tiers: the bid to acquire bwin.party is entering advanced stages with no signs of quitting by the gaming provider, while 888 has clearly preserved its readiness and ability to launch as soon as licences are issued to them in any of the newly regulated markets where 888 has already submitted applications.
In the Digital Age, agility is essential: these new entries certainly represent a way for 888 to demonstrate an ability to dominate. Player engagement inn the new markets is 888's next test.